Currently sold out. You can try the this is milk discovery set here

This is sweet nostalgia served with a side of creamy indulgence. This Is Milk.

This Is Milk is Blur India’s most delicious perfume yet: Milkshake-inspired gourmand fragrances that smell good enough to sip. Think melted chocolate, golden honey, creamy warmth, and cozy sweetness served in an upcycled milk bottle.

Housed in an iconic milk bottle shaped perfume, This Is Milk is made to stand out on your vanity. Each perfume comes with a free sticker sheet capturing Milkshake's shenanigans. These yummy fragrances last 8+ hours on your skin.

Meet Milkshake the Cow 🐮

Every bottle comes with the stamp of approval from our cutest chef -- Milkshake the Cow. Playful, lovable, and slightly mischievous. Milkshake developed these scents in his room, because he wanted to the world to experience his love for everything sweet, delicious and crunchy. He lives for cravings, comfort sips, and the kind of nostalgia that makes you want another bottle.

Meet the scents 🍫🍦🍪🍩

Milkshake's Hot Chocolate blends rich dark chocolate, luscious honey with the warm depth of tonka bean, creamy vanilla, and a hint of truffle. It smells like a steaming mug of molten dark chocolate with caramel slowly melting into it, honey dripping down the sides, and ripe strawberries dunked in for fun 🍫🐮

Milkshake's Yum Eclairs is like a sweet, fluffy pastry that you can wear. Imagine warm, gooey caramel blending seamlessly with creamy milk and sugar, drizzled with honey and kissed by delicate white flowers. Add in a touch of vanilla, and you’ve got a scent that’s as indulgent as a freshly baked éclair 🍮🐮

Milkshake’s Pistachio Gelato is a scoop of indulgence on a sunny day. Picture the creamy richness of pistachio ice cream, with a zesty touch of bergamot to keep things fresh. In the heart, delicate jasmine and juicy white peach blend beautifully, while the base wraps you in luscious whipped cream and smooth sandalwood. It’s a nutty, powdery, playful scent that’s both refreshing and comforting 🐮🍦

Milkshake's Honey Swirl smells like a sugar rush wrapped in honey. It opens with warm honey and bright bergamot, then melts into soft roses, creamy vanilla + amber and musk, with a hint of agarwood to keep it from getting too sweet 🐮🍯

Why You’ll Love These:

Gourmand Goodness: Each fragrance is a delicious, edible-inspired treat that makes you feel like you're wrapped in comfort. From chocolaty to fruity to floral, there's a unique fragrance for every mood and occasion.

Cutest Bottle Design: The milk bottle shape and adorable mascot, Milkshake the Cow, make it fun and collectible, a great gift (who doesn't love milkshake?) and the most adorable perfume in your vanity.

Long lasting fragrance: These edps last upto 8 hours on your skin and even longer on your clothes.

Strong silage + projection: Your scent will enter the room before you.

Nostalgic Vibes: The scents bring back memories of sweet treats and comforting desserts. These perfumes feel like a cozy hug, perfect for everyday wear or special moments.

-- Served with 💖 by Milkshake The Cow

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This Is Milk | Delicious Milkshake Inspired Perfumes🍦Served In Milk Bottles 🐮